John JD Diaz
LUXURY REAL ESTATE ADVISOR
License #S. 0178725
BBorn and raised in San Diego, John “JD” Diaz relocated to Las Vegas in 2006 to pursue a degree in Marketing at the University of Nevada, Las Vegas—an academic foundation that would later shape his refined, strategic approach to real estate.
His career began in 2015 with Shea Homes, the #1 privately held homebuilder in the U.S., where he was hired as the company’s Marketing Manager. Immersed in the world of high-quality home design and development, JD quickly earned his real estate license and emerged as a top-producing agent within his first year of sales. His ability to fuse market insight with branding acumen set him apart from the beginning.
By 2017, JD transitioned into general real estate, earning Top 1% recognition early on. With experience spanning new home construction and luxury resale, he used his marketing background and strong digital presence on Instagram and YouTube to create a niche brand focused on elevated living, strategic positioning, and client connection.
In 2020, JD founded Diaz Luxe Group at Keller Williams Luxury International, building the #1 team within its first year. Known for his service-first mindset and high standards, JD redefined how luxury is marketed and experienced in the Las Vegas Valley.
In 2023, JD joined Douglas Elliman, one of the most prestigious names in national luxury real estate. The move expanded his exposure to ultra-high-net-worth clientele and sharpened his approach to cross-market collaboration—enhancing his ability to serve buyers and sellers with refined taste and expectations.
But it was in IS Luxury—Las Vegas’ premier boutique brokerage—where JD found true alignment. Led by industry trailblazers and consistently ranked among the top-performing brokerages in the city, IS Luxury offers a level of sophistication, exclusivity, and local expertise unmatched by national firms. The brand’s commitment to personalized, white-glove service mirrors JD’s philosophy that real estate is a craft built on trust, detail, and meaningful relationships.
Today, JD brings his full-circle expertise to IS Luxury, backed by a curated team, a powerful network, and a reputation for delivering results with precision and heart. His unwavering dedication is inspired by his wife, Rachel, and their daughter, Teagan—who remain at the center of everything he builds.
John's Recent Sales
“I met JD appx 5 yrs ago when I was looking for an investment property in Henderson on a visit from WA. He was early, prepared with the facts and did not rush me. He made a great impression on me with his personality and humor as well. I value his beliefs and he stayed in touch throughout the years. Recently, I moved to Henderson and let him know I would be looking for a property to call home. When we met up, he was the same knowledgeable, experienced, friendly gentleman as he was 5 yrs prior. We looked at several homes and put in a couple of offers, until I found the perfect one for my needs. He ALWAYS made me feel like I was his only client. Even as he was away on a family vacation he ensured I was given the same excellent service by a fellow colleague. I cannot say enough good things about JD and will close with this. If you are lucky enough to get on his schedule and become a client, DO IT! You will surely find the perfect property as well as have a new friend for life. The IS LUXURY staff has been wonderful as well. Kristine is very responsive and helpful with any info, communications and questions that I had. They are a great team!read less”
“I met JD appx 5 yrs ago when I was looking for an investment property in Henderson on a visit from WA. He was early, prepared with the facts and did not rush me. He made a great impression on me with his personality and humor as well. I value his beliefs and he stayed in touch throughout the years. ... read more”
Considering listing your home?
IS Luxury leads the luxury market in representing both the buyer
as well as the seller on our listings.
Contact us today to have a confidential conversation about potential listing options for your property. We will be happy to discuss how we can present your home to our extensive network of qualified, luxury buyers. Let’s begin with a conversation!
